Maserati’s business in North America is solid and has proven to exceed both the 10% gain of the overall light vehicle market as well as the luxury market. At year end, Maserati deliveries to customers were up 4.3% in Canada and over 22% in the US and broadly exceeding the 7.5% gain in segments in which Maserati competes. Maserati North America has benefited from a disciplined approach which places a premium on client feedback across its business. Pricing increase over the last three model years has remained extremely low while each model has seen improvements to their already high content level. Production and inventory are aligned closely to market demand. Meanwhile, dealer network training and development has remained a priority.
Both of the new GranTurismo models introduced in 2011 have been met with strong interest in the market, The GranTurismo Convertible Sport achieved nearly 30% of the convertible mix since it arrived in September. The GranTurismo MC, the newest and fastest production Maserati ever offered in this market has contributed significantly to the brand’s success in the U.S., where the four seat coupes from Modena, in the fourth year of their lifecycle, are up 5.5% over 2010.
Maserati creates modern vehicles which express the best elements of the grand touring tradition, and offer the market an Italian alternative within key segments. The current line-up of six models is well defined, carefully positioned and closely reflects the desires of Maserati clients.

Credits: Maserati North America